How Dev N Grow Optimized Google Ads Campaigns to Achieve 302% ROAS and Reduce Cost Per Acquisition

Industry: Leather Motorcycle Jackets and Vest

Services Provided: Google Ads Management (Search, Performance Max & Remarketing), Conversion Rate Optimization

Timeframe: February 2025 – September 2026 (19 Months)

Google Ads Performance Overview

Executive Summary

Daniel Smart partnered with Dev N Grow after facing challenges with their Google Ads performance and paid acquisition efficiency. Although the brand was investing in paid traffic, campaign structure, targeting accuracy, and conversion optimization limited profitability.

Dev N Grow rebuilt the Google Ads strategy by improving campaign organization, refining targeting, optimizing search intent, and aligning campaigns with stronger conversion data. Over 19 months, the account generated $903K in conversion value from $299K in ad spend, achieving a 302.25% Actual ROAS while maintaining a $23.01 cost per conversion.

The Challenge

Before working with Dev N Grow, the advertising account faced several performance limitations:

Budget Inefficiency:
Broad targeting and irrelevant search traffic reduced the efficiency of paid campaigns and increased wasted ad spend.

Conversion Tracking Limitations:
Improving campaign data accuracy was necessary so Google Ads could optimize toward valuable customer actions.

Campaign Structure Issues:
Search and Performance Max campaigns required better organization, audience signals, and optimization to improve return on investment.

Conversion Rate Challenges:
Paid traffic required stronger landing page alignment to improve the percentage of visitors converting into customers.

The Dev N Grow Solution

Dev N Grow implemented a structured PPC management strategy focused on improving campaign efficiency, reducing wasted spend, and scaling profitable advertising performance.

Phase 1: Account Audit & Data Optimization

Reviewed existing campaign performance, analyzed search terms, improved conversion tracking, and refined campaign data to support better optimization decisions.

Phase 2: Campaign Restructuring & Optimization

Reorganized Search campaigns around high-intent keywords, improved Performance Max campaign signals, and optimized audience targeting to focus on more qualified potential customers.

Phase 3: Ad & Conversion Optimization

Improved ad messaging, aligned campaigns with customer intent, and optimized the user journey to increase conversion efficiency.

Results

$903K Conversion Value
Generated through optimized Google Ads campaigns between February 2025 and September 2026.

302.25% Actual ROAS
Achieved by improving campaign efficiency and focusing budget on higher-value traffic.

$23.01 Cost Per Conversion
Maintained an efficient acquisition cost through better targeting and optimization.

$299K Total Ad Spend
Managed paid acquisition investment while generating significant conversion value.

Client Feedback

“Before working with Dev N Grow, paid ads felt like a gamble where we were constantly losing money. Their team came in, showed us exactly where the budget was leaking, and turned our Google Ads into a more predictable growth channel. The transparency, reporting, and strategic direction have been game-changing for our business.”

— Head of Growth at Daniel Smart Manufacturing